Building Trust Between Customers and Your Brand

In the views of some, your brand purpose is why you exist.

Brand purpose according to Qualtrics, is a company’s reason for being and the things it stands for aside from the usual business goals and objectives.

It is essential that your brand believes in something other than communicating what you sell.

People are more attracted to those brands that have something to stand for.

If you have something to stand for, others who stand for the same thing will listen to you and buy from you.

This is why when choosing something to stand for, you have to consider your target audience.

What are their values?

What are their beliefs?

What is their mission?

A brand purpose will help you to attract people who align with your brand and filters those who don’t align with it.

While brand purpose matters, it’s not the only key factor to marketing success.

Uniqueness, customer-centricity, and value are crucial to marketing success too.

Purpose adds appeal but it’s not everything. Your purpose and mission should guide everything that you do.

You’re now wondering how to craft a brand purpose. It’s as simple as the image above.

Take Nike’s brand purpose as an example:

To bring innovation and inspiration to every athlete in the world — if you have a body then you’re an athlete.

Nike is the leading brand when it comes to sports fashion. Its purpose is to give innovation and inspiration to athletes around the world.

A brand purpose is meant to be simple but impactful. Don’t think

I’m rooting for you.

Make things happen.