What exactly is brand design?

What Is A Brand Identity?

A brand identity is the face of your brand.

A brand identity is how you present yourself, and your brand to the world.

A brand identity is what we can see and hear, the design and voice of the brand

While that’s true,

That’s what most people say and really don’t go deep enough into what it actually is.

So let’s get into that;

- Logo

- Color Scheme

- Typography

- Other Design Components depending on the nature of your business.

That’s the very basis of having a brand identity. Just to make sure you understand what you’re getting by hiring a brand designer (like me).

With all this in mind, it’s essential to know that you as a business owner are building a brand.

A brand is the perceptions and feelings people have towards your company.

This is important because it helps you to stand out from the competition. Let me give you an example.

In Cameroon right now, there’s this trend of people opening wholesale and retail businesses with no prior knowledge of how to build a brand which is why many of them fail so early.

If you’re getting into this type of business where the market is saturated, it is essential to differentiate yourself.

You have to ask; why should they buy from you and not another?

Only a few of these businesses have established a brand identity and are doing extremely well than the others that I have watched start and fail.

Why should you listen to me you may ask; well, I’ve transformed several businesses online, and they are in different niches.

You can check my portfolio to see them: Portfolio

And after I branded these businesses, people started listening to them and hearing their message. So what’s stopping you from getting your brand identity?

Book me today.