If People Keep Asking “What Do You Do,” This Is Why

When someone asks “What do you do?” they’re really asking three things:

1. What problem are you solving?

2. For whom?

3. And why?

Answering that smoothly isn’t always easy.

You might feel lost, unsure how to articulate your work, even wondering if you’re marketing your idea or someone else’s. It’s like playing a role without knowing why or for whom.

Most people, especially in corporate settings, default to: “Oh, I’m Manager at XYZ Company.” That’s literally it. The conversation fizzles out because there’s nothing memorable there. No point of interest to pick up from and doesn’t deliver value.

Here, “value” isn’t a buzzword about likes or engagement on platforms. It’s insight. If information is valuable, this is your chance to shine. You’ve just met someone and need to get them up to speed. Information is your best bet … but do it in a cool way.

So, how do you answer flexibly and still feel good about it?

Put yourself in their shoes. Frame your answer so they relate.

Yes, it’s one problem, but there are infinite ways to frame a problem or a solution.

Trying to be all things to all people only makes this question harder. And being specific about your target audience doesn’t cut you off from opportunities. Narrowing your audience actually opens up new areas of contribution.

Next time you have the chance to say what you do, start with:
“I help X achieve Y because of Z.” For example (although still needs work): “I help solopreneurs show up as credible and premium using brand strategy and design so they stand out.” That simple formula helps others visualize the problem you solve.

The best approach isn’t just telling people what you do — it’s showing them through that concise statement. It plants a seed in their mind.

Which has everything to do with brand associations (I’ll show you this in the next letter.)